MAY 2005
In this issue: Update on FACT
Whole grains turn golden
News
FACToid: Bread is Back
Featured Product: Brownies


Update on FACT

Hello again! The official start of summer is still a couple of weeks away, but the good weather is finally here. If your spring has been as busy as ours, the leisurely pace of summer will be a welcome change.

As our regular readers know, we keep a keen eye on trends affecting the food industry, always looking for shifts in the consumer focus. I thought it was noteworthy then that on April 19, the USDA unveiled MyPyramid, a new food guidance system which replaces the 1992 Food Pyramid and incorporates recommendations from the 2005 Dietary Guidelines for Americans. Interestingly, a key Guideline change from 1992 is the recommendation that people should consume 3 or more ounce-equivalents of whole-grain products daily. Government surveys find that fewer than 10% of Americans consume the recommended amount of whole grains.

The speed at which this trend is being adopted is remarkable. A number of the major food companies, particularly those with breakfast cereal lines, have commissioned costly and extensive packaging revamps to reflect the “whole grain” push. All factors point to the low sugar, fibre-rich “smart carb” approach as being the way forward as the low-carb trend wanes. Combined with a phenomenal rise in consumer interest in healthier choices, this is nothing but good news for the functional foods industry and FACT foods in particular! So we’ve included a feature article on the whole grain trend as well as more relevant coverage in our news section.

If you aren’t familiar with us, FACT is an innovator and supplier in the functional baked goods arena. Our current product lineup – bread, muffin, cake and various other commercial dough premixes – form the core of FACT’s business. For the complete product listing, click here.

We would love to hear from you! If you have any questions, feedback or news of your own that you would like to share, please let us know and we will discuss it in this journal.

Jacqueline Danforth, President
Fact Foods
Whole grains turn golden
Giants of the food industry heed call for healthier choices
From SFGate.com

The new whole-grain line from the makers of Wonder Bread says it all: Whole grains are going mainstream, even far outside crunchy granola regions like the Bay Area.

Between unprecedented consumer interest in healthier foods, new U.S. dietary guidelines recommending three servings of whole grains a day and manufacturers of bread, pasta and rice eager to recoup their low-carb losses, the number of whole-grain foods in stores is rising like fast-acting yeast dough. Read more…
  News

Here at FACT we are very, very excited that our test kitchen will be moving to Brooklyn, New York! We will be sharing space at Bianca Pasta Inc.’s manufacturing warehouse. This means lots of room to operate in, as well as ample storage for our dry goods and an expected reduction in monthly overhead. And of course, as we expect Biance to be a key client in 2005, this move will enhance communication between our two companies.

Also we have successfully concluded the sale of both of our commercial properties in Calgary and are in receipt of the proceeds. We are very pleased to have this wrapped up as it will allow us to give our undivided attention to our 2005-2006 growth initiatives and further grow our core business! Read more…

Low Glycemic foods and the glycemic index are making big headlines these days. Included here are just a few examples of recent coverage from some major outlets. Pieces like this will definitely help to drive the already growing consumer awareness of our products and functional foods in general!

Low Glycemic Foods Could Hit Sweet Spot for Dieters - from USA Today

What the Glycemic Load Can Tell Us - from MSNBC

“Slow” Carb Diet May Be Key to Weight Loss - from FOX News

“Glycemic Index” Next Big Tool For Dieters? - from NorthJersey.com

FACToid: Bread is Back

A recent Harris Interactive® survey indicated that 76% of holiday grillers are expected to once again purchase hamburger and hotdog buns -- an overall 11% increase from 2004. It is official -- the burger has found its way back to the bun! The survey also shows that 70% of Americans are determined to make healthier food choices and 75% will be more active this summer.

Featured Product: Introducing our Brownie Baking Mix

Now you can enjoy scrumptious brownies with a healthy edge. Our delicious home baked brownies provide increased fiber, reduced digestible carbohydrates (only 3 grams per serving!) and have no added sugar.

They’re the perfect treat if you’re looking to watch your weight, reduce your carb intake, follow a sugar-reduced/low glycemic diet, or simply indulge yourself with a more healthful baked treat. And hey, now that it is picnic season, what could be simpler to bring along than a fresh batch of brownies!

Check our website for the recipe. We’re sure you’ll find their homemade taste irresistible!
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